Project Description

Development of the concept of a student awareness campaign for a safe return home after a drunken party!

The Direction de la Prévention et de la Sécurité (DPS) of the Université de Montréal (UdeM) commissioned Avion Rouge to design an advertising campaign to publicize the role of the PDS in assisting with a safe return home after a party with alcohol consumption.

 

Realization of various communication tools:

  • Generic banner mounted on vinyl
  • Campaign specific banner mounted on vinyl
  • Bookmark