Find the name and brand image of the new renovation products distribution company
The name* brings out
- The business body: RENO
- The target: The individual and the professional, CASA
- The price: DIRECT
The logo highlights
- The business body: Stripes
- Consulting Services: The Dialogue Bubble Effect
* Can be used in French and English.
Get closer to the consumer with young, vibrant colours that stand out from the competition.
A typography without impasto, bold but with roundness for the words CASA and RENO, which evokes solidity and style.
A sans serif typography and fine for the word DIRECT. It evokes simplicity and efficiency.
The visual (pictogram)
A striped stripe reminiscent of those used on construction sites but with young, modern and vibrant colours.
And the addition of a “dialogue bubble” effect to evoke the quality of the services and advice offered by the company.